POWER TECHNIQUE
FOR BOOSTING SALES
Now that you've built your site you're
sure to be wanting to know what's the best way to generate more sales.
Well there's one method that nearly all the top
professionals use, and it's a technique you should almost definitely be using
yourself...and that is to "follow up".
This
means you should be continuing to contact people (who have asked to be kept
informed) with the information they are looking for.
The bottom line is this - if you want to develop a relationship with
your visitors to the point where they are familiar enough with you to
trust your opinions, and therefore have a customer base of loyal
followers,
you need to contact them over and over.
Don't assume that your visitors are going to buy from you on their first and only visit to your site.
The truth is you will be losing the vast majority of your visitors
forever, unless you find a way to contact them further.
Most
people simply DON'T grab their credit card every time they pass through a site,
even if you are offering what they seek. The vast majority of people
like to think about it for a while, perhaps shop around, and when they
are ready to buy they will turn to the supplier they feel they trust the
most. Price is often only a secondary decision maker, especially when
people decide to purchase something online.
So what's the best way to
build up a trustworthy impression upon your potential customers? The
answer of course is to follow up, but how do you follow up for maximum effect and what tools and techniques should
you be using?
Tools For The Job
It would be almost impossible to do all the necessary work involved all by yourself.
As an example, consider if you got, say, several hundred visitors to
your website every day, and only a small percentage of them requests
further information, or to be added to your newsletter. That's
potentially dozens of e-mails you're going to have to send to these
people - manually - for the next few days or weeks. And tomorrow you get another
dozen or so, and the same the day after, ad so on! Can you imagine how
difficult and complicated managing this process would become?
So what's the solution?
The answer is "Sequential Autoresponder Software".
Autoresponder
Software offers an amazing time and labour saving benefit to anyone
wanting to build up a database of potential clients or customers.
Whenever anyone adds themselves to your autoresponder software system
(e.g. subscribes to it on your web site etc.) the autoresponder software
takes on the job completely independently of your intervention, and sends the messages
out exactly as and when you would want it to. It completely manages the
follow-up process from the initial sign up point to the final email and
all the messages in-between (at the correct times).
The autoresponder system sends out the right message, on the right day, addressed
to the right people (by name), keeps track of the follow-up sequence,
and automatically builds you a database of interested contacts.
You may find that your web site host provides a simple autoresponder
service - but this is not usually really enough for the job we are
talking about here. This is because most only provide the option of sending out a single message
automatically when an email is sent to you. It therefore can't be used for continually following
up over a given period.
The
Power Technique
So the power technique is, as
mentioned above, in the sequential response? The right email, in the
right sequence, at the right time.
Technique 1: Build Trust and Credibility
The more you contact your prospect with useful and relevant information, the more they will assume you can be trusted. By offering valuable credible information, you prove to your prospect that you know what you are talking about.
- Technique 2: Create the Emotional Reason to Buy
With each message you send, you can work on the need or desire that your product will satisfy. More money to pay for that holiday? More free time to spend with the family? Less stress? People buy because they WANT something, secondly because they NEED it.
- Technique 3: Increase the Offer
Gradually increase the perceived value of your offer until your prospect has to find reasons not to buy from you! You can do this by offering free bonuses, discounts, or free shipping. But here's the golden rule - all of them must be time-limited to push your prospect to make that final decision.
- Technique 4: Logical Justification
People buy for emotional reasons, but they need that decision backed by solid logical reasons. Your follow-up plan should include logical reasons why your prospect should buy - reasons based on facts and figures, not on emotional desire alone.
- Technique 5: Avoid the After-Sale Blues
How many times have you bought something and then immediately regretted it? You can avoid this situation (and refunds) after the sale by reassuring your new customer their decision to purchase was a good one. You simply need to remind them that your product will save time, increase sales, boost site traffic, help them lose weight or whatever. They have already bought it - they just need reminding what it will do for them.
In summary, to dramatically increase your ratio of visitors to sales, you ABSOLUTELY MUST follow up with your prospects and site visitors. It works, it's proven, and it's easy if you use the right tools.
AutoResponse Plus is one of the Internet's leading autoresponder systems. Install it on your own web site! Or
we also recommend AWeber...
Enter
your name and email address below then check your email
messages for a demo of how it should be done.
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Capture Hidden Profits
AWeber's automated follow up increases sales, lowers costs,
builds lasting customer relationships, and increases your
profits!
Find Out How
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