If you can get a webpage to rank well on the top search engines for
a reasonably common search phrase, then you have found the best way
to sit back and let the search engines send you lots of free traffic
every day. |
Approved Small Business Ads:
| ||
|
You will make this optimization task a whole lot easier by choosing
short key phrases rather than just single keywords. This is because
when people do a search they usually have something specific in
mind. So if someone is searching for an opportunity, they don't use
the search word "opportunity" as this is too general. Something like
"home based business opportunity", or "small business ideas" are
good examples of how people will usually refine their search. In
other words typing in "opportunity" will bring up results too broad
to be of any use, so people narrow the results by defining more
closely what it is they're looking for. Once you have found the best key phrase you can find you then need to do three things: 1. Your title tag should have that key phrase in it (preferably the first words within the sentence), and your description tag could have the phrase within it too but this is less important (if you don't understand what I mean by this sentence please read here). You could also use the phrase within the keywords tag too if you like but this does not make much difference these days as most of the big important search engines ignore this tag. 2. Make sure this key phrase is well integrated throughout the page. It should be an integral part of the page as a whole. In other words it should be mentioned several times throughout the page but in a natural way. 3. The headline of your page is one of the most important parts of your optimization strategy. It should include your search phrase(s), be the first part of the copy on the page, and be a larger text size to the rest of the page. This is a significant step to defining the theme of the page so use html text rather than an image (which the search engines can't read). The search engines see headlines as a good indicator of the real theme a
webpage. Many webmasters use tricks to try and influence the search
engines to give a page a higher ranking. Keyword stuffing is the most
popular way to try and do this, but the headline is hard to fake because
it is such an important part of the page. It is the first thing the
visitor reads and so webmasters know that if they don't describe the
content realistically the back button will be clicked before the page
has even loaded fully. These tips are important for getting a good ranking but there are other points you should bear in mind. Remember optimizing is imperative in order to gain a top position but it isn't everything. Here are some common sense tips. It's almost pointless getting a high position in the search engines if reading your page doesn't inspire them to do what you want them to do. Once you're happy with the page leave it for a few months to see how it works out before making drastic changes. Remember it can take a long time for your optimized pages to rank highly even after the long wait to get indexed in the first place. Once your page is in the search engine's index give it a chance to get properly established before you start tweaking your work because you haven't yet got a good position. It's also perfectly normal for your page to continually rise and fall in its ranking. Don't panic if it falls. This is normal. Be patient. After the wait you had to get your page indexed in the first place, you then have to wait a while longer because it will take time to see how your page "ages" in the indices. In time it will settle down as the search engines determine your pages click-through popularity. Any changes you make to your site may not be reflected in it's rating for several months or more, so be patient before you make drastic alterations. A final important point: Don't bother submitting your site to the search engines. This is a waste of time and effort. Instead establish links to your site from other websites of a similar theme. The big important search engines will not index you if no other domains are linking to your site. This way the engines will find your site naturally and that's how they like to do it. There is software you can use to help you obtain links such as Axandra's Arelis. But if you don't want to use this software then do it manually. It may take a lot of time and effort but it is essential if you are seriously wanting to get nicely indexed with the big search engines. The most ideal links you can have pointing to you are from the major directories such The Open Directory. I hope this advice will help you get a number one position.
Managed by WebSmart-Marketing.com | |||
|
|
MAIN CONTENTS:
